SHEIN’s Modern and People-Friendly Culture recognized with the FRIENDLY WORKPLACE 2026 Award

SHEIN is a global online fashion and lifestyle retailer, offering value-for-money SHEIN branded apparel, as well as products from a global network of vendors, to our customers around the world, delivering on our commitment to make fashion accessible to all. Through our strategic partnership initiative, SHEIN Xcelerator, SHEIN supports brands and designers in their efforts to elevate business strategy and unlock market access, offering a tailored suite of direct-to-consumer (DTC) services, from product fulfilment to on-demand production services, as well as SHEIN’s established global sales platform, so they can focus on making their creativity available to the world. SHEIN continues to promote our industry-leading, on-demand methodology for a smarter, future-ready industry.

Since 2022, SHEIN has been present in Poland, where it is developing its modern European logistics hub in Lower Silesia.

In our Poland office, culture is defined by agility, inclusion, and individual agency. We cultivate a ‘test-fast, learn-faster’ environment that empowers employees to take ownership of their work and transform challenges into opportunities.

Our team is driven by five core values: Customer First, Take Ownership, Deliver Results, Make Change, and Celebrate Diversity. These principles are deeply embedded in our daily work as we strive to meet the diverse needs of our global customers.

Our relationship with our staff is built on mutual respect and a commitment to active listening. To ensure every employee has a voice, we implemented “LINK”—a fully anonymous, real-time feedback platform. Unlike traditional annual surveys, LINK provides team leaders with live insights into employee well-being, leadership effectiveness, and operational workflows. This allows us to remain agile and address the needs of our team in Poland immediately, ensuring a healthy and responsive workplace climate.

We demonstrate our commitment to our employees through a comprehensive support system that covers every aspect of their professional life:

• Premium Workspace & Tools: We provide a high-spec technical environment, including high-performance laptops, dual monitors, and ergonomic accessories (keyboards, mice, and laptop bags). Our office is equipped with ergonomic seating to ensure long-term physical comfort and health.

• Celebration of Community: We foster a deep sense of belonging by celebrating milestones together. From traditional Polish holidays like Easter and Christmas to our annual Family Day, we create opportunities for employees to bond and share their success with their loved ones.

• Career Growth and Excellence: Recognition at SHEIN is tangible. We reward excellence through a structured promotion cycle twice a year, ensuring that high performers have a clear and rapid path to career advancement.

At SHEIN, our approach to employee development is built on a foundation of continuous recognition, holistic well-being, and the implementation of advanced digital tools that empower our teams to excel.

We host Employee Recognition Ceremonies twice a year to celebrate the milestones and achievements of our staff. These awards are designed to boost engagement and foster a sense of pride across two categories:

• Individual Excellence: Recognizing our “Best Newcomers” and “Outstanding Employees.”
• Project Innovation: Highlighting strategic contributions in areas such as Cost Improvement, Operational Excellence, Capacity Building, and Compliance & Systemization.

We prioritize a “people-first” culture through consistent engagement activities:

• Monthly Well-being: We host “Recharge Stations” with fresh fruit and snacks to foster team bonding.

• Seasonal & Cultural Events: From the high-energy “Black Friday Cheer” events to local traditions like Fat Thursday, Easter, Women’s Day, and Men’s Day, we ensure our workplace feels like a community.

• Annual Family Day : We invite employees to share their workspace with loved ones, strengthening the bond between personal life and professional pride.

• SHEIN Day: Every October, we come together to celebrate our global brand’s anniversary, reinforcing our shared vision and identity.

Tools, Efficiency, and Continuous Learning

To support the practical development of our workforce, we invest heavily in modernizing our infrastructure and legal literacy:

• Digital Transformation: We have streamlined the employee journey by launching the HiHR system and an advanced Pre-onboarding system, ensuring that efficiency and clarity start from day one.

• Educational Workshops: We maintain a high standard of professional awareness through regular training sessions on Labor Law, Social Fund (ZFŚS) policies, and updates to internal work regulations. This ensures our team is not only skilled in their roles but also well-versed in the standards that protect and support them.

• Systematic talent development: We take a comprehensive and structured approach to talent development that integrates foundational onboarding, continuous skill enhancement, and career progression support. Building on the suite of training modules ranging from New Hire Orientation to Cross-functional Rotations and Leadership Development Programs, we strive to cultivate employees’ capabilities across multiple dimensions:

• Foundational Competencies: Ensuring every newcomer gains a solid understanding of our company culture, organizational structure, and operational workflows.

• Core Skills & Compliance: Fostering proficiency in critical areas such as information security, ethics, anti-corruption, and leveraging AI-driven tools to enhance daily productivity.

• Professional Growth: Offering targeted leadership pipelines like the TL (Team Leader) Development Plan to nurture future leaders within the company. Since 2025, we have successfully conducted 5 training sessions, through which more than 70 team leaders have been promoted from the program and are currently actively serving in their roles.

• Promotion: We hold two promotion cycles each year to recognize and reward employees who meet the eligibility criteria and are ready to take on greater responsibilities. We are committed to fostering career growth by providing ample opportunities for advancement, encouraging our talented team members to develop their skills and progress within the organization.

Our commitment is to create an enabling environment where continuous learning and progression are embedded into everyday work life, driven by both strategic initiatives and digital empowerment.

At SHEIN Poland, we prioritize a “people-oriented” operational model designed to support the physical health and mental well-being of our workforce through practical, high-impact policies.

• Flexible Work Framework: To support professional and personal autonomy, employees are entitled to 24 days of remote work per year. This is supplemented by a one-hour flexible start window, allowing staff to adjust their arrival times to meet individual or family needs.

• Commuter Support: Recognizing our logistics hub’s location outside the city center, we provide complimentary shuttle bus services. This initiative directly reduces commuting stress and financial burden for our team.

• Nutritional Support: Given the limited dining options near our warehouse facilities, we provide high-quality subsidized lunches for 1 PLN. This program ensures all staff have access to affordable, nutritious meals during their shifts.

Through these integrated measures, we maintain a supportive environment that fosters long-term employee health and overall job satisfaction.

Healthy Working Environment

Our company prioritizes a holistic approach to employee well-being, exceeding legal BHP (health and safety) requirements by integrating ecology, safety, hygiene and education into our core operations and culture.

•Ecology and Ergonomics: Every Polish warehouse has a BREEAM Excellent certified. This is a high-level sustainability certification, representing top-tier performance in the BREEAM environmental assessment method. It signifies that a building features “best practice” sustainable design, reduced operational costs, and superior occupant health. Permanent work areas are equipped with ergonomic workstations (adjustable desks/chairs) to to enhance comfort. Selective waste sorting, plastic reduction, and filtered water stations promote sustainability.

• Safety (BHP and Risk Management): Annual risk assessments, machine guards, PPE, fire suppression systems, and evacuation drills ensure zero-tolerance for hazards. Audits and “near-miss” reporting drive continuous improvement.
• Hygiene Standards: Daily cleaning protocols cover high-touch areas, with handwashing stations, sanitizers, and well-maintained restrooms/social areas meeting top hygiene benchmarks.
• Employee Education: Mandatory BHP onboarding, e-learning modules, “safety moments” in meetings, and campaigns (posters, newsletters) build awareness.

COVID-19 Health Protection Policy

During the pandemic, we implemented a comprehensive, adaptive strategy aligned with Polish health authority guidelines, PIP standards, and EU-OSHA recommendations, blending remote work, equipment investments, and education to safeguard our team.

•Work Organization: Expanded remote/hybrid models with IT tools (laptops, VPNs) for office roles; shift rotations and cohort separation minimized contacts in operational areas.

•Equipment and Infrastructure Investments: Provided masks, gloves, plexi barriers, no-touch thermometers, enhanced ventilation, and intensified cleaning schedules for all sites.

•Procedures and Protocols: Clear symptom reporting rules (stay-home policy, no penalties), contact tracing, and dynamic updates to regulations ensured rapid response.

•Education and Communication: Campaigns via webinars, posters, and emails covered hygiene, symptoms, and mental health.

At SHEIN, we are committed to fostering a supportive, high-quality work environment through a comprehensive suite of benefits designed to enhance the physical, financial, and social well-being of our team in Poland.

Health and Protection

Colleagues have access to private medical care and life insurance coverage, helping to support their health, wellbeing and financial security. These benefits are designed to provide greater confidence and peace of mind for employees and the people who matter most to them.

Wellbeing and Everyday Convenience

We support healthy routines and everyday wellbeing through meal allowance and sport and fitness allowance. Colleagues also receive mobile phone support and, where applicable, a company-issued mobile phone to help them stay connected and work effectively.

Complimentary on-site parking further helps make the daily commute simpler and more convenient.

Support Beyond Work

We recognise that support matters beyond the workplace. Our offering includes holiday subsidies and holiday gifts, as well as financial assistance for colleagues facing hardship or unforeseen circumstances.

These benefits are intended to help employees enjoy important personal moments, manage life’s unexpected challenges and feel supported when it matters most.

Community, Recognition and Everyday Value

Employees can enjoy employee discount on SHEIN products, providing another way to connect with the brand they help build. We also recognise colleagues who help us attract outstanding talent through our employee referral programme, reinforcing a culture of shared success.

2024 Recognition & Employer Brand Honors

• Global Talent Magnet: LinkedIn China
• Top Employer of the Year (Global Influence): Lagou
• Best Employer Brand (EVP Video & Visual Design): Employer Branding Institute (EBI)
• Best Global Employer Brand & Talent Acquisition Team: Moka HR
• NFuture Most Preferred Employer for Students: Nowcoder
• Top Recommended Employer of the Year: Maimai
• Top 20 Most Influential Youth-Friendly Brands: CIWEI

2025 Recognition & Employer Brand Honors

• Global Talent Magnet: LinkedIn China (2025)
• Best Global Employer Brand: Moka HR
• Echo Award – Best Employer: BOSS Zhipin (2026)
• Top Recommended Employer of the Year: Maimai
• Best Brand Communication Program: Employer Branding Institute (2025)
• Best Employer Brand Creative Copywriting: Employer Branding Institute (2025)
• Tech Talent Focus Employer: Maimai
• Belonging Award: Employer Branding Institute (2025)
• Women-Friendly Employer Award: Offershow
• The Youth-Friendly Employer: CIWEI (2025)
• Most Loved Employer (Internship Category): Shixiseng.com
• The Best Debut & Most Substantive Employer: Talent Days Poland

Company involvement in initiatives related to:

Labour Market Education

Professional Development Workshops at Polish Talent Days Career Fairs

Between 2025 and 2026, we conducted professional development workshops at the Polish Talent Days career fairs to bridge the gap between academic theory and the practical realities of a global workforce. Led by Marcin Mężyk, Poland Warehouse Director, these sessions were designed to demystify the recruitment process for emerging professionals.

Marcin delivered the workshop “How to Shine at a Job Interview: Key Aspects Determining Success,” engaging with over 100 registered participants. He provided “behind-the-scenes” insights into the maturity, flexibility, and cultural alignment required to navigate modern selection processes in the competitive 2026 labor market.

Link: https://www.linkedin.com/posts/marcinmezyk_it-was-a-genuine-pleasure-to-deliver-a-speech-share-7437066657816031232-XPkk/

Logistics Hub Site Tour: Kozminski Logistics Club

In January 2026, we hosted the Kozminski Logistics Club for a site visit at our Lower Silesia hub. This educational tour provided students with a practical look at SHEIN’s autonomous warehouse robotics and a detailed briefing on the operational mechanics of SHEIN’s agile business model.

Marcin Mężyk, Poland Warehouse Director, led a discussion on career trajectories within the e-commerce logistics sector, offering students a roadmap for transitioning from academic study to professional roles.

Industry Panel and Report: “Wrocław—A City of Business Opportunities”

SHEIN participated in the panel discussion and industry report organized by Cushman & Wakefield to mark the launch of “Wrocław: A City of Business Opportunities.”

Marcin Mężyk shared expert perspectives on the role of logistics in supporting regional economic growth.

Our contribution highlighted the scale of our European operations in Lower Silesia, which currently consists of 12 warehouses totaling 740,000 m², including a highly automated logistics center launched in 2025.

Link:https://www.cushmanwakefield.com/pl-pl/poland/insights/wroclaw-a-city-of-business-opportunities

Keynote Address: Economic Forum in Lower Silesia

SHEIN participated in the Economic Forum in Lower Silesia, where Wei Chuen Chua delivered a keynote on the “SHEIN Logistics Hub in Lower Silesia: Growing Jobs and Business.”

We shared data on our contribution to the Polish economy, including a EUR 119 million contribution to Poland’s GDP (based on Oxford Economics reporting) and our collaboration with 170 local small and medium-sized enterprises.

The presentation highlighted “Employee Success Stories” to educate the market on internal mobility. Examples included senior managers who transitioned from retail to e-commerce or returned from working abroad to reach executive warehouse operations roles within 1.5 to 3 years.

We provided a seminar-style overview of the SHEIN Marketplace as a gateway for Polish sellers, detailing how over 100 local businesses have accessed a customer base of 100 million across Europe.

Link: https://www.forum-ekonomiczne.pl/pl/partnerzy

Katowice European Economic Congress 2025: Panel Discussions on Global Supply Chains

In April 2025, Peter Pernot-Day, SHEIN’s Head of Strategic and Corporate Affairs, joined panel discussions at the Karpacz Economic Forum. The sessions were designed to educate the market and industry stakeholders on three core pillars of modern commerce:

We shared insights on navigating post-pandemic disruptions by implementing flexible, redundant production and logistics models to ensure market stability. The discussion provided a long-term perspective on the ROI of building future-ready logistics infrastructure. We highlighted that while capital-intensive, these long-tail investments are essential for sustainable regional economic growth.

We advocated for Poland as a leading destination for technical talent. Our contribution focused on the intersection of specialized education and corporate upskilling projects, reinforcing the importance of continuous professional development in the Polish labor market.

Link: https://www.eecpoland.eu/2025/en/panel/7171.html#speakers

Pro-social Programmes & Volunteering

Community Support and Disaster Relief Initiatives

Our regional teams actively participate in social programs designed to support vulnerable populations and provide emergency aid in Lower Silesia.

• Disaster Relief (2024): In response to catastrophic regional flooding, we provided financial support to the authorities of Stronie Śląskie and Kłodzko to assist in city reconstruction efforts.

• Support for Underprivileged Youth: We fund and organize seasonal initiatives for children from underprivileged families, including summer camps and Christmas programs featuring gift donations.

• Regional Healthcare Support: Our teams provide ongoing support to local centers dedicated to the care of disabled children in the Lower Silesia region

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